Initial situation

The introduction of the previous system with extensive customising took a total of over 3 years.

The project planning of translations (20 languages) also took several months.

The marketing objective included the simultaneous display of product information in the various online channels: Website, online shop and multibrand/project consulting platform.

In addition, markilux wanted to significantly shorten the translation process from 20 languages.

Solution

Thanks to the implementation on the basis of the SPOT solution, the live launch and the playout in the online channels took place after only 4 months.

The integration of an AI in the translation process delivers translations in real time. Corrections can now be carried out in parallel.

Result

Significant reduction in project phase and costs.

Simultaneous control and playout in the various online channels in real time.