SPOT stands for "Single Point of Truth". Its aim is to provide all marketing information in an up-to-date, standardised and reliable way for all playout channels. To achieve this, we have developed a customer-oriented standard solution that can be customised for different industries.
This makes data management more effective, which leads to higher data quality, better collaboration and decision-making as well as greater efficiency throughout the company.
SPOT combines powerful data management with cutting-edge AI technology to deliver personalised content at scale. Using APIs, our AI solutions enable automated translations and the dynamic creation of personalised texts - adapted to your target groups.
In the future, an AI agent will take over the autonomous curation of assets to further optimise the content process. This will enable you to achieve faster time-to-market, consistent messages and maximum flexibility for local requirements.
Quick introduction - ready for immediate use thanks to a tried and tested toolbox.
Simple data integration - seamless connection via flexible interfaces.
Intelligent personalisation - dynamic adaptation and localisation through integrated AI.
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Real-time content - Instant delivery of personalised messages on all channels.
More content production increase with high-performance platform
