SPOT stands for "Single Point of Truth". Its aim is to provide all marketing information in an up-to-date, standardised and reliable way for all playout channels. To achieve this, we have developed a customer-oriented standard solution that can be customised for different industries.
This makes data management more effective, which leads to higher data quality, better collaboration and decision-making as well as greater efficiency throughout the company.
SPOT combines powerful product data management with state-of-the-art AI technology to provide personalised content at scale. Personalised texts are created dynamically and automatically - for specific target groups and in different languages.
The result: faster time to market, consistent messaging and maximum flexibility for local requirements.
Quick introduction - ready for immediate use thanks to a tried and tested toolbox.
Simple data integration - seamless connection via flexible interfaces.
Intelligent personalisation - dynamic adaptation and localisation through integrated AI.
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Real-time content - Instant delivery of personalised messages on all channels.
More content production increase with high-performance platform
